How people see chiropractors?

We were having a discussion about a certain patient who canceled their appointment last week and today due to "being sick". I was surprised to hear that she missed last week, because she was "not feeling well". It just occurred to me that she is not getting better, yet all the while postponing her trip to the chiropractor, because she doesn't know that I am a doctor!

If I am hungry and have a reservation at a restaurant, would it not be odd of me to call and say I can't make it because I am hungry.

That is the equivalent of calling a chiropractor when you are sick and saying I can't make it!!!

When you are sick that is exactly when you most need to come in to see your chiropractor.

Yes, I understand extreme illness would in fact, cause you to hesitate to follow through on a chiropractic appointment.

However, most people don't see chiropractors as real doctors. They see chiropractors as glorified massage therapists.

Of course, ultimately how the public sees chiropractors, is our responsibility as a profession.

Chiropractors need to lead the way in changing the image. No one will change it for us!!!!

10K Challenge

I had a thought flash last night at about 2:30 am EST and I could not get settled down to sleep until around 4:45 am. I would like to share that thought with you now.

The 10K challenge has nothing to do with running 6.2 miles. It has to do with pushing myself to reach 100 hundred new clients in 30 days and collecting $100 from each of them bringing the total money to 10,000 dollars.

What incentive is there for someone to become a new client/patient for $100?

The money would go to cover the cost of the x-rays needed to determine spinal alignment problems in the head and neck. Then the client would receive an offer to receive care for the next 3 weeks with no additional charges. The top ten health benefits(details on our website) would be explained with certainty that each new client would receive at least 3 of the top 10 health benefits.

We work with the understanding that the skull needs to be centered with gravity and aligned properly when compared to the center of the cervical spinal canal and with proper relationship to the horizontal plane of atlas. Simply put as our logo depicts: Brain, Body balance equals wellness!